US-based multinational beermaker Molson Coors has announced the acquisition of Clearly Kombucha, a maker of functional drinks, for an undisclosed sum.
Founded in 2010, Clearly Kombucha markets a portfolio of six non-alcohol fermented tea drinks, all cold-filtered and certified organic, vegan, kosher, non-GMO and gluten-free. Headquartered in California, the firm also has distribution in Colorado, Texas, Washington, Oregon and Montana. Clearly Kombucha will become part of the MillerCoors business through its craft and specialty import division Tenth and Blake.
Commenting on the news, Tenth and Blake president Pete Marino said: “We believe the kombucha category is in its early stages. Molson Coors, MillerCoors, and Tenth and Blake are ideally suited to help Clearly Kombucha grow in the years ahead by driving greater awareness, strengthening its brand reputation and boosting retail availability”.
In a statement, Clearly Kombucha added: “We have officially partnered with Molson Coors Brewing Company, which will allow us to grow the CK brand in exciting ways. Rest assured we will remain heavily involved in the business, crafting authentic fermented beverages while leveraging new and exciting expertise in developing great flavours, innovation, and amplifying our portfolio of products to provide more options to more people in more places”.
Source: Miller Coors / Foodbev