Molson Coors, the US-based beer giant, has announced that it is to acquire UK cider firm Aspall for an undisclosed sum.
Founded in 1728, Suffolk-based Aspall is an established brand of cider and cider vinegars whose brand portfolio includes Premium Cru Cyder, Aspall Cyder, Clement’s Four, Cyderkyn and Imperial Vintage. Molson Coors’ said that Aspall’s “high-quality portfolio strengthens Molson Coors’ position in a fast-growing market for premium cider in the UK”.
Commenting on the deal, Phil Whitehead, managing director of Molson Coors UK & Ireland, said: “We’re delighted to add Aspall to the Molson Coors portfolio. Both companies share a similar history that is deeply rooted in family, dedication to customers and a commitment to excellence. The Chevallier’s have been producing cyder for almost 300-years and their range of brands enhances our existing portfolio. We’re now looking forward to helping Aspall become the number one premium cyder in the UK and building on the huge potential of the Aspall vinegars, as part of an ongoing strategy to premiumise our portfolio”.
Source: Molson Coors
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