UK: PepsiCo and Lavazza join forces for coffee launch

PepsiCo, the US based drinks and snacks giant, is taking on rival Coca-Cola in the UK RTD coffee category, with the launch of a new brand range in partnership with coffee specialist Lavazza.

The new “cappuccino” drink is advertised as an “intense espresso shot blended with white milk froth” and is described as featuring a blend of Lavazza coffee and milk. Tagged as having a “noble Italian taste”, it is slated for a UK-wide rollout in summer of this year.

Commenting on the launch, Mark Kirkham, vice-president and head of marketing, PepsiCo West Europe Beverages said: “PepsiCo is very excited to be introducing Lavazza Iced Cappuccino to the UK market. This is the start of a collaborative partnership with Lavazza where we plan to innovate and bring to market new offerings based on consumer insights and preferences in the growing premium coffee space”.

Lavazza and PepsiCo’s tie-up follows Coca-Cola’s recent foray into the UK canned coffee scene, with the launch of a new product in partnership with coffee chain Costa Coffee.

Source: FoodBev