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Coca-Cola, the global soft drinks giant, has announced it is launching a new lineup of RTD coffee under the Costa brand for consumers in the UK.
“The ready-to-drink offering contains a double shot of Costa Coffee’s smooth and delicious Mocha-Italia signature blend, to deliver the same Costa Coffee experience which consumers know and love”, the company said in a statement.
The launch of the drink, which is described as being made with Costa coffee beans, follows Coca-Cola’s announcement earlier this year that it had sealed a deal to acquire the UK coffee shop chain.
The three varieties in the line are Classic Latte (“the perfect combination of aromatic Espresso and creamy milk”), Caramel Latte (“a slightly sweet blend of rich Espresso, milk and caramel syrup”), and Black Americano (“intense Espresso softened with a little water for a smooth milk-free finish”). The range is said to contain 30% less sugar than other ready-to-drink coffees, and to contain between 95 and 120 calories per 250ml can.
Commenting on the launch, Jennifer Mann, senior vice president and president of Global Ventures for Coca-Cola. “This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee”.
Following the line’s UK debut, it is scheduled to be rolled out to Poland and China, Foodbev reports.
Source: Coca-Cola / Foodbev
