Italian coffee producer Lavazza has reportedly made a binding offer to acquire the French firm MaxiCoffee, owned by the company founder Christophe Brancato, 21 Invest and other investors. According to sources, Lavazza made the deal so that the company can strengthen its position in France and also in e-commerce. Lavazza Chief Executive Antonio Baravalle said: “Our strategy is to support the further development of MaxiCoffee, which will maintain its profile …
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Lavazza
PepsiCo, the US based drinks and snacks giant, is taking on rival Coca-Cola in the UK RTD coffee category, with the launch of a new brand range in partnership with coffee specialist Lavazza. The new “cappuccino” drink is advertised as an “intense espresso shot blended with white milk froth” and is described as featuring a blend of Lavazza coffee and milk. Tagged as having a “noble Italian taste”, it is …
Italian based coffee company Lavazza has launched Il Mattino Vivace, a new ground coffee product to be sold to consumers in India. According to sources, Il Mattino Vivace (Lively Morning) coffee is the first made by the firm in India from Indian coffee beans, and specifically for consumers in the country. The filter coffee, said to be mild and aromatic, is claimed to be made with beans sourced from the …
Italian coffee firm Lavazza has entered into an agreement to acquire the Carte Noire coffee brand from Douwe Egberts, according to media reports. The deal, said to be valued in the region of €800 million (£550 million), follows European commission concerns stemming from the merger of the DE Master Blenders and Mondelez International coffee businesses that created the “pure-play” company known as Jacobs Douwe Egberts. Announcing the move in a statement, …
The Italian coffee firm Lavazza Group has made a definitive offer to acquire the French coffee brands L’Or and Grand Mere, according to media reports. Lavazza has reportedly confirmed its binding offer to the brands’ owners Mondelez and Douwe Egberts Master Blenders, saying they are confident of closing the deal within 2015. L’Or is the producer of coffee capsules compatible with Nestle’s Nespresso machines while Grand Mere is a brand …
The Italian coffee company Lavazza Coffee is entering the instant coffee market for the first time with the launch of the limited edition, Prontissimo! brand exclusively for the UK market. Lavazza UK’s managing director David Rogers commented: “With a strong Italian heritage, our core focus has traditionally been the espresso market. We cannot, though, ignore the UK’s love affair with instant coffee and the opportunity that comes with it being …
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