France: Lavazza to acquire MaxiCoffee

Italian coffee producer Lavazza has reportedly made a binding offer to acquire the French firm MaxiCoffee, owned by the company founder Christophe Brancato, 21 Invest and other investors.

According to sources, Lavazza made the deal so that the company can strengthen its position in France and also in e-commerce.

Lavazza Chief Executive Antonio Baravalle said: “Our strategy is to support the further development of MaxiCoffee, which will maintain its profile as a multi-brand e-commerce platform and remain independent”.

Founded in 2007, MaxiCoffee currently employs 1500 people and sells their products through e-commerce and 60 retail outlets.

The company’s founder Christophe Brancato will purchase a minority stake in the business.

The deal’s financial details were not disclosed.

Souce: Reuters