Mahou San Miguel, the Spain-based beverage company and beer sector leader, has entered the functional soft drinks category with the launch of the Yuzz brand. According to a company statement, the non-alcoholic, low-calorie drink integrates personal care into moments of enjoyment, featuring functional attributes that contribute to skin care. The beverage contains GreenIuronic, a “new generation” of natural hyaluronic acid of non-animal origin derived from the tremella fuciformis “beauty mushroom”, …
Mahou San Miguel
Mahou Group, the leading Spanish brewer, has upped its stake in the US-based craft beer maker Founders Brewing, increasing its holding to 90%, according to reports in Food Business African and FoodBev. Mahou Group originally took a 30% stake in the Michigan craft brewery in 2014 with a $96 million investment. Commenting on the deal, Founders Brewing president and co-founder Mike Stevens said: “We are fortunate to have a partner …
Mahou San Miguel, the Spanish beer firm, has announced it has acquired a 70% stake in Madrid-based craft brewer Brutus for an undisclosed sum. The leading Spanish beermaker said Brutus would complement its portfolio and support its premiumisation strategy. Founded in 2015, Brutus is positioned as a “next generation” beer and has been rolled out in 350 “select” locations in major Spanish cities such as Madrid and Barcelona. Post-acquisition, the …
Mahou San Miguel, the leading Spanish brewer, has announced the acquisition of 51.78% of bottled mineral water company Aguas del Valle de La Orotava. Aguas del Valle de La Orotava is a Canary Islands based company which owns the Fonteide and Los Alpes mineral water brands, as well as two springs on Tenerife. Mahou San Miguel said the deal would boost its position in the mineral water sector in Spain …
Gama spoke to Jonathan Stordy, Managing Director International, Mahou San Miguel. What should manufacturers do to be successful in the current economic climate? To succeed in this changing context, the key is to find a unique position where no one can beat you without losing sight of your culture and values as a company. You need to be focused on innovation, which helps companies such as Mahou San Miguel continue …
Mahou San Miguel, the leading Spanish brewer, has introduced three new flavour combinations for its San Miguel 0.0% range that mixes alcohol-free beer and 100% natural fruit juice. Launched in time for the summer, the new varieties are Pinacuya (Pineapple and Passionfruit), Melocotuva (Peach and Grape) and Naramango (Orange and Mango). The first of these is said to offer a mild flavour to “transport you to a Caribbean beach in …
The Spanish brewery Mahou San Miguel has created its first wholly owned subsidiary in India with the 100% acquisition of Arian Breweries & Distilleries Ltd. Mahou San Miguel had previously acquired 50% of the company, owned by a local family, two years ago. Alberto Rodriguez-Toquero, CEO of the company commented: “They have been two exciting years during which, together with our partner, we have learned much about the consumer and …
Mahou San Miguel, a Spanish brewer, has announced the launch of its Cinco Estrellas brand in Cameroon. The launch is aimed at increasing the company’s presence in the African continent, Mahou’s second biggest market after Europe. According to Granconsumo.tv, Mahou San Miguel Group’s volume sales grew 16% last year in Africa. The company already sells its products in countries such as Morocco, Ghana, Algeria, Guinea and Congo. The Spanish brewery …
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