Mahou San Miguel, the Spanish beer firm, has announced it has acquired a 70% stake in Madrid-based craft brewer Brutus for an undisclosed sum.
The leading Spanish beermaker said Brutus would complement its portfolio and support its premiumisation strategy.
Founded in 2015, Brutus is positioned as a “next generation” beer and has been rolled out in 350 “select” locations in major Spanish cities such as Madrid and Barcelona. Post-acquisition, the 5% abv lager will be manufactured at Mahou San Miguel’s microbrewery in Alovera.
Commenting on the acquisition, Peio Arbeloa, managing director of Mahou San Miguel Spain, said: “We believe Brutus is the ideal brand to allow us to continue to grow among a significant consumer segment who are demanding differentiated brands. This beer is a breath of fresh air for the category, with a unique personality that perfectly complements our portfolio and which will contribute enormously to our premiumization strategy”.
Source: Mahou San Miguel