Lidl, the German discount retailer, is set to invest €200 million ($250 million) in Ireland in 2018 to strengthen its store and distribution network. Already the fourth largest grocery retailer in Ireland with market share of 10.5%, Lidl is now set to expand further by investing in both its stores and a new distribution centre, the latter being the firm’s largest single project for 2018 with a price tag of €80 …
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Discount retailer Lidl is piloting a range of vegetable products packaged and promoted to appeal to children, encouraging them to eat more greens. The new fun size range, being launched in the UK, includes five varieties with names and packaging designs that aim to engage with a younger audience through association with the shape of the product: Mini Broccoli Trees (priced at £ 1.09 / $1.34), Cauliflower Clouds (£1.25 / $1.53), …
German retail chain Lidl has introduced My Lidl Shop, a digital game for children that mimics the running of a supermarket, according to an article in HiperSuper. Debuting in Portugal, the game is described as being part of an international project that aims to connect the digital world with the store experience. Developed by the German retailer for Digital Learning Day, My Lidl Shop challenges players to grow their store from a local business …
Lidl, the German retail chain, is set to make its debut in the USA this summer and open up to 100 stores by the end of the year, according to a Reuters report. The move is described by Reuters as being ahead of schedule, since it was previously thought that Lidl would not open its first outlet until late 2017 or early 2018, despite being in the middle of a …
The Italian division of German retail firm Lidl is launching a limited edition of over 40 products that are inspired by the Western movie genre. According to a report in Foodweb.it, the discount retailer has worked with Italian suppliers to offer a selection of products under the name The Italian Gringo that combine quality and convenience. Packaging and branding are said to recall the Western genre through eye-catching design, flavours and product names. The …
Discount retailer Lidl is working on a new convenience format known as Express, according to an article in ESM quoting Lebensmittel Zeitung. The concept is reportedly being test marketed in Berlin, combining online ordering with Lidl’s traditional bricks-and-mortar retailing. According to the report, Lidl is currently working on the web service to support the new service, which would allow consumers to place an order online and then benefit from a fast checkout in store. …
The Spanish division of German retail firm Lidl is “working on” an e-commerce initiative that could see fresh produce available to order in the country online, according to an article in Efeagro. Reporting on a recent press event, Efeagro quotes Michael Aranda, director general of Lidl Spain, as saying: “We don’t have a specific date yet, but we are working on it [an online service] seriously. We are a company of …
Discount supermarket chain Lidl is launching a new organic offering in France under the banner Si Bon, Si Bio (“So Good, So Organic”). The new umbrella name will make approximately 40 items available to French consumers, predominantly in ambient and chilled food categories but also in drinks. Among the products to be offered are fruit juices under the Solevita name, Milbona branded yoghurts, Maribel jam, Sondey biscuits, Combino pasta and pasta sauces, Navarre brand flour, …
Discount retailer Lidl is seeking to tap into a collective nostalgia with the launch of a “retro week” in Portugal that will see historic brands and ‘vintage’ packaging go on sale in its stores for a limited period. According to HiperSuper, products to be made available include hand-wrapped Ach. Brito soaps, flavoured Predilecta Flour, Capri Sonne juices, and Couto medicinal toothpaste. The initiative appears to have been inspired by a …
Discount supermarket chain Lidl is putting in place plans to invest £1.5 billion ($2.3 billion) in continuing expansion in the UK over the next three years, according to reports in The Guardian and Handelsblatt. The firm said it would use the funds to open 40-50 new stores – an increase on the previous 30-40 – as well as to refresh and refurbish up to 150 of its existing outlets to …
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