Bacardi, the world’s largest privately-held spirits company, has announced the launch of Twistails cocktails pods, designed to provide bar-quality cocktails at home. Launched in the UK and Germany, the dual-chamber cocktail pods are described as being filled with Bacardi rum and natural flavours, and are available in the flavours mojito, strawberry daiquiri, and rum punch. According to sources, consumers only need to add water and ice to the Twistails shaker, …
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Bacardi has announced plans to launch a 100% biodegradable spirits bottle to replace its existing packaging made from petroleum-based plastics. The new “eco-friendly spirit bottle” is designed to replace the 80 million plastic bottles – equivalent to 3,000 tons of plastic – currently produced by the company each year. According to Bacardi, the new bottle will be made possible through a partnership with Danimer Scientific, a leading developer and manufacturer of biodegradable …
Bacardi, the world’s largest privately-held spirits company, has announced that it is to acquire 100% of tequila firm Patron for an enterprise value of $5.1 billion. Bacardi had previously acquired a minority stake in Patron in 2008. The deal is set to make Bacardi the number one spirits player in the super-premium segment in the US, as well as the second largest spirits player in the country by value market share, …
A partnership between Bacardi-owned Grey Goose and Virgin Galactic which will see see the vodka brand become a sponsor of the first commercial space flight into space has been announced by Virgin Galactic founder Sir Richard Branson at the Rose Space Center and Planetarium in New York. The partnership will be celebrated by iconic media, exclusive content, experiential events, limited editions and consumer retail, the two companies said in a …
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