Tayto, the UK’s third largest snacks firm, has signed a deal to acquire “grab and go” snack firm Bite UK, according to media reports.
The joint venture, to be called Bite UK Snacks, will reportedly focus on “healthy snacking” and will see Bite UK’s flagship Pure Bite brand distributed throughout Tayto’s network.
The Pure Bite range includes Strawberry & Gojiberry and Blueberry & Cranberry Popped Rice Clusters, Almond and Hot & Spicy Nut Clusters and Coconut & Strawberry Crunchy Coconut Clusuters, and touts a range of ‘free from’ benefits.
Commenting on the deal, Tayto Group sales director John McQuaid said: “We value healthy snacking and recognise that consumers demand healthy snacks without compromising on flavour. I am impressed with the outstanding health and taste credentials that Pure Bite provides and the ability to deliver both propositions at a competitive price to retailers and trade sets the Pure Bite brand apart from other competitors”.
Source: FoodBev / Convenience Store / Bite UK