Grupo Lala, the Mexican dairy company, has announced that it has reached a deal to acquire its Brazilian peer Vigor for an implied value of R$5.725 billion ($1.839 billion). The deal is set to include the acquisition of up to 100% of the shares of Vigor Alimentos SA, as well as up to 100% of the shares in Itambe Alimentos. Founded in 1917, Vigor is described as having 14 production plants, 31 …
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Vigor
Brazilian dairy firm Vigor has announced the launch of a new Greek yoghurt with fruit pieces. Said to be unique due to the large size of its fruit pieces, Vigor Greek yoghurt is available in the three flavours of Cranberry, Apricot and Coconut. It is sold in packs that feature black and gold colours with the images of each fruit, aiming to give it a premium and indulgent look, according to …
Gama Innovation Award – Product MANCHESTER – 22nd March 2016: The Gama Innovation Award – Product for March goes to a launch that gives in-vogue greek yoghurt a new savoury spin – Vigor Savoury Greek Yoghurt with Croutons. Purportedly addressing the lack of “snacks with health appeal on the market”, Vigor Savoury Greek Yoghurt with Croutons is a new offering in Brazil from dairy firm Vigor oriented around the tastes of …
Brazilian dairy firm Vigor is investing R$150 million ($40 million) to establish the company’s first plant in the state of Rio de Janeiro, according to reports in Sistema FAEMG and O Globo. The facility, in Barra do Pirai, Sul Fluminense, will employ 350 staff when operating at full capacity. Vigor, whose major shareholder is J&F Investment, owner of JBS, began planning to enter Rio about three years ago when it …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th September 2015: Gama’s latest Innovation Insight offers a window into the potential future evolution of the Greek yoghurt trend. This week we take a look at a product launch that looks to redefine the ‘yoghurt + granola topping’ concept by giving it a new savoury spin – Vigor Savoury Greek Yoghurt with Croutons. Purportedly addressing the lack of “snacks with …
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