Biscuit maker United Biscuits has announced the expansion of the McVitie’s Digestive brand into the bite-sized segment with the launch of McVitie’s Digestives Nibbles. Described as “a modern way to enjoy the great taste and texture of McVitie’s Digestives, with an added chocolatey treat”, McVitie’s Digestives Nibbles come in Milk Chocolate, Dark Chocolate, Double Chocolate and Caramel varieties and will be available in 120g pouches for an RRP of £1.89 …
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United Biscuits
United Biscuits, the UK manufacturer of bakery products under the McVitie’s brand, has officially opened its flagship eCommerce store for consumers in China on Alibaba Group’s Tmall platform. The launch of the new store was timed to coincide with Alibaba’s 11.11 Global Shopping Festival (a 24-hour annual sales event in China) and aims to further the interest that Chinese consumers have been showing in McVitie’s products since the brand’s launch …
UK bakery manufacturer United Biscuits (UB) is planning to expand its biscuit product portfolio in India, according to a report in the Economic Times. The company said that that the expansion would be centred on its core McVitie’s brand but did not elaborate further on the precise details of the expansion strategy. The newly announced plans comes after the acquisition of UB by the Turkish company Yildiz Holding, a move …
The Turkish food conglomerate Yildiz Holdings, owner of Belgium’s Godiva Chocolate and America’s De Met’s Candy Company, has fended off competition from Burton’s Biscuits and Kellogg’s to acquire United Biscuits from private equity funds managed by Blackstone and PAI Partners. Lionel Assant, European Head of Private Equity at Blackstone, said: “United Biscuits is a great business and has been an excellent investment for us. Yildiz is the best home for …
UK bakery firm Burton’s Biscuits is eyeing up a bid for its larger rival United Biscuits (UB) after the latter was put up for sale by its private equity owners, the Telegraph reports. However Burton’s, which produces biscuit products under brands including Jammy Dodgers, Maryland and Cadbury, is likely to face stiff competition from global big hitters including Kelloggs, Mondelez, Ulker, and the Philippines conglomerate San Miguel. An alternative scenario …
United Biscuits has announced that it is to relaunch its McVitie’s brand, backed by a £12m multimedia advertising campaign, with the hope of increasing growth within the sweet biscuits category. In what is stated to be one of the company’s biggest campaigns to date, the entire United Biscuits brand group, aside from Go Ahead, is being brought under the overarching McVitie’s masterbrand. The relaunch will see an overhaul of the …
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