Japan’s leading brewer Sapporo has acquired US firm Anchor Brewing for $85 million. Described as one of the US’s original craft breweries, Anchor Brewing was founded in San Francisco in 1896 and is now the 22nd largest in the country, according to the Brewers Association, generating $33 million in revenue in 2016. Many of Japan’s leading brewers have been strengthening their hand in overseas markets in recent times. Kirin has …
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Sapporo
Sapporo has announced that it will market a small release of Japanese wines in Singapore in a move designed to test the waters in the southeast Asian market. According to reports in the Japan Times and Nikkan, the company will release a total of 960 bottles comprising four types of red and white wines under the medium-priced brand range Grande Polaire. The price range will be between 58 SGD and …
The Consumer Affairs Agency has approved two new beer-flavoured non-alcohol drinks products for sale in Japan, the first products of their kind in the country to be given FOSHU approval. According to an article in Mainichi, both Sapporo Breweries and Kao Corp have received the necessary approvals to launch FOSHU non-alcohol beer flavoured drinks. Intially deemed to be potentially inappropriate by authorities due to the possible attraction for minors, the …
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