• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
1 MIN READ

Japan: Sapporo and Kao to launch first FOSHU-approved beer-flavoured drinks

February 24, 2015
-
Asia Pacific, Non-Alcoholic Drinks

The Consumer Affairs Agency has approved two new beer-flavoured non-alcohol drinks products for sale in Japan, the first products of their kind in the country to be given FOSHU approval.

According to an article in Mainichi, both Sapporo Breweries and Kao Corp have received the necessary approvals to launch FOSHU non-alcohol beer flavoured drinks. Intially deemed to be potentially inappropriate by authorities due to the possible attraction for minors, the products were ultimately approved contingent on the implementation of effective countermeasures, according to reports.

Named “Sapporo Plus”, Sapporo’s product is claimed to moderate absorption of sugars through a unique fibre action. Meanwhile, Kao’s product, labelled “Healthya Malt Style”, is said to contain high levels of tea catechin for fat burning benefits .

Sapporo is expected to launch its product in March, while Kao is yet to confirm a release date for Healthya Malt Style.

Source: Mainichi

Tags
Kao
Sapporo
← PREVIOUS POST
UK: Burton’s Biscuits launches new adult-oriented Jammie Bakes
NEXT POST →
Brazil: British American Tobacco considers buying out minorities of Souza Cruz

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Japan: Sapporo and Kao to launch first FOSHU-approved beer-flavoured drinks - Gama