L’Oreal, the world’s leading beauty player, has signed an agreement to acquire a majority stake in Innovist, a digital-first personal care house of brands in India. Founded in 2019, Innovist is a science-led company behind skincare and hair care brands such as Bare Anatomy and Chemist at Play. Under the agreement, Innovist’s founding team will remain in place as minority shareholders to continue operating and scaling the business in collaboration …

















