Leading global FMCG manufacturers Kraft and Heinz are set for a merger that will create the third-largest food and drinks company in the USA and the fifth-largest in the world, according to reports. The merger is set to come about with the acquisition of Kraft Foods Group Inc. by Brazilian private-equity firm 3G Capital, in partnership with Warren Buffett’s Berkshire Hathaway Inc. The consortium had previously acquired Heinz two years …
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The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. Claimed to be a response to the “42% of Americans skipping breakfast due to being …
MANCHESTER – 31st October 2014: The Halloween phenomenon, and the revenue opportunities it generates, is making the 31st October an increasingly significant date for FMCG companies. Sales of food and drink products, alongside those of costumes, decorations and other accessories, continue to grow, as Halloween increasingly makes its presence felt both in its traditional territory of North America and also in newer markets such as Europe, where the occasion is …
Kraft Foods is to launch a new version of its Philadelphia cream cheese, cobranded with Oscar Mayer, that contains bits of bacon. The new product is due to come on the market after 18 months of development, during which time the company has focused efforts on balancing the flavour of bacon with that of cream cheese. Chris Hjorth, senior director for Philadelphia said: “Bacon is a hard flavour to get …
McDonald’s Canada has concluded a partnership with Kraft Canada to enter into supermarkets across the country with the McCafe brand. By the end of the month the fast food chain will produce and distribute McCafe Premium Roast Coffee in multiple formats, including fine grind as well as single-cup brewing systems such as Tassimo and Keurig. A similar move has recently been announced by McDonald’s in the USA, but there the …
This week Gama looks at a significant mainstream move for protein enhancement, with the launch of Kraft Philadelphia 2x Protein Cream Cheese Spread. Recently debuted in the USA, Philadelphia 2 x Protein is a new version of the classic cream cheese which, as the name suggests, contains twice as much protein (4g vs 2g per serving) as the standard version. Available in regular and honey flavours, the new product is …
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