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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
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Koikeya

All the posts published.
1 MIN READ

Japan: Koikeya introduces new snack range

March 20, 2017
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Asia Pacific, Food, Products

Leading Japanese snack maker Koikeya has announced the launch of a new snack range called Hitokuchi Deli (Bite Size Deli). The new range, added under the tortilla crisp brand Dontacos, is claimed to be “more than a snack, less than a meal”, and is designed as a ‘mini-meal’ that busy consumers can consume in between main meals, whenever and wherever they prefer. The snack, described as having two types of texture …

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1 MIN READ

Japan: Koikeya launches Koikeya Pride Potato

December 8, 2016
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Asia Pacific, Food, Products

Japanese snack maker Koikeya has announced the launch of a new brand called Koikeya Pride Potato as part of a wider review of brand positioning. The new snack brand will be introducing to consumers in Japan from February 2017 with three different flavours: Hiden Noko Nori Shio (Secret Rich Nori Laver Salt), Matsutake Kaoru Kiwamidashi Shio (Ultimate Stock Salt with Matsutake Mushroom Aroma) and Miwaku no Aburi Wagyu (Fascinating Grilled …

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2 MIN READ

Gama Innovation Award: Koikeya Pototto+ Potato Snack

April 28, 2016
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Asia Pacific, Food

Gama Innovation Award – Positioning MANCHESTER – 28th April 2016:  Koikeya Pototto+ Potato Snack picks up the Gama Innovation Award – Positioning for April, by virtue of its haircare-inspired functional seasoning oil – a first in the snacks space. Seeking to bring beauty benefits to the mainstream savoury snack arena, Koikeya Pototto+ Potato Snack is a launch that plays on the new-found popularity of plant oils as health-enhancing and beautifying …

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2 MIN READ

‘Healthy oil’ shakes up snack seasoning

March 3, 2016
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Asia Pacific, Innovations

The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – Pototto+ Potato Snack. Seeking to bring beauty benefits to the mainstream savoury snack arena, Pototto+ …

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1 MIN READ

Japan: Koikeya adds Strawberry Shortcake flavour to crisps range

December 21, 2015
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Asia Pacific, Food, Products

Japanese snack manufacturer Koikeya has added to its line of sweet flavour potato crisps with a new Strawberry Shortcake variety. Koikeya Strawberry Shortcake Crisps were said to be have been launched in time for Christmas season when cake products are in high demand. The special edition flavour is said to be made with domestically produced Tochiotome-type strawberries, and is claimed to have an authentic strawberry shortcake flavour. The company began …

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2 MIN READ

Bringing crisps to the breakfast table

May 21, 2015
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Asia Pacific, Food, Innovations

The latest innovation insight from Gama Compass™ MANCHESTER – 21st May 2015: This week’s innovation feature looks at an experimental new category of breakfast foods that underlines the rapid evolution of consumer breakfast habits towards on-the-go snack products: the fruit-flavoured Koikeya Breakfast Potato Chips. In an attempt to help crisps break free from the confines of the snacks market, Koikeya, a Tokyo-based manufacturer of snack products, is launching Koikeya Breakfast …

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