Leading Japanese snack maker Koikeya has announced the launch of a new snack range called Hitokuchi Deli (Bite Size Deli). The new range, added under the tortilla crisp brand Dontacos, is claimed to be “more than a snack, less than a meal”, and is designed as a ‘mini-meal’ that busy consumers can consume in between main meals, whenever and wherever they prefer. The snack, described as having two types of texture …
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Koikeya
Japanese snack maker Koikeya has announced the launch of a new brand called Koikeya Pride Potato as part of a wider review of brand positioning. The new snack brand will be introducing to consumers in Japan from February 2017 with three different flavours: Hiden Noko Nori Shio (Secret Rich Nori Laver Salt), Matsutake Kaoru Kiwamidashi Shio (Ultimate Stock Salt with Matsutake Mushroom Aroma) and Miwaku no Aburi Wagyu (Fascinating Grilled …
Gama Innovation Award – Positioning MANCHESTER – 28th April 2016: Koikeya Pototto+ Potato Snack picks up the Gama Innovation Award – Positioning for April, by virtue of its haircare-inspired functional seasoning oil – a first in the snacks space. Seeking to bring beauty benefits to the mainstream savoury snack arena, Koikeya Pototto+ Potato Snack is a launch that plays on the new-found popularity of plant oils as health-enhancing and beautifying …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – Pototto+ Potato Snack. Seeking to bring beauty benefits to the mainstream savoury snack arena, Pototto+ …
Japanese snack manufacturer Koikeya has added to its line of sweet flavour potato crisps with a new Strawberry Shortcake variety. Koikeya Strawberry Shortcake Crisps were said to be have been launched in time for Christmas season when cake products are in high demand. The special edition flavour is said to be made with domestically produced Tochiotome-type strawberries, and is claimed to have an authentic strawberry shortcake flavour. The company began …
The latest innovation insight from Gama Compass™ MANCHESTER – 21st May 2015: This week’s innovation feature looks at an experimental new category of breakfast foods that underlines the rapid evolution of consumer breakfast habits towards on-the-go snack products: the fruit-flavoured Koikeya Breakfast Potato Chips. In an attempt to help crisps break free from the confines of the snacks market, Koikeya, a Tokyo-based manufacturer of snack products, is launching Koikeya Breakfast …
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