Gama Innovation Award – Positioning
MANCHESTER – 28th April 2016: Koikeya Pototto+ Potato Snack picks up the Gama Innovation Award – Positioning for April, by virtue of its haircare-inspired functional seasoning oil – a first in the snacks space.
Seeking to bring beauty benefits to the mainstream savoury snack arena, Koikeya Pototto+ Potato Snack is a launch that plays on the new-found popularity of plant oils as health-enhancing and beautifying ingredients. Positioned at health-conscious women, Pototto+ is said to have fewer than 130 calories per serving and is sold in a tub that contains a separate sachet of a functional oil – namely olive and avocado, depending on the variety – that the consumer can add directly to the snack before serving: ostensibly to allow the flavour strength to be customized but also, more indirectly, to reinforce the purity and ‘power’ of the oil as a functional ingredient.
“Pototto+ provides an interesting case study for how the concept of ‘good fat’ could be primed for a breakthrough in 2016″, commented Gama editorial director Tom Warden.”More specifically, it points to the potential of plant oils as a player on the ‘beauty foods’ scene, linking the ‘healthy fats’ concept gaining ground in the food and beverage space with the enhanced reputation of oil-based products as skin and hair nourishing products in the health & beauty arena”.
Image source: Koikeya / Gama (montage)
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama’s network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
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