Albert Heijn, the leading Dutch supermarket chain, has announced the launch of a new plant-based line comprising 200 products under the brand AH Terra. The new line-up includes plant-based dairy alternatives for coffee, hummus and vegetable spreads, plant-based cheese and meat alternatives, non-dairy mayonnaise, margarine, snacks, and plant-based shrimp. Commenting on the brand launch, Albert Heijn CEO Marit van Egmond said: “To drive the protein transition and to expand our …