Soft drink manufacturer A.G. Barr has announced the acquisition of the functional energy drink brand Boost for an initial consideration of £20 million, on a debt-free, cash-free basis. Founded on 2021, Boost has a portfolio of energy drinks, RTD iced coffees and sport-focused beverages, operating an asset light model, outsourcing production, warehousing, and logistics. “Boost is one of the UK’s most recognisable functional drinks brands, and we are delighted to …
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British soft drink maker AG Barr has entered into an agreement to acquire a 60% majority stake in plant-based milk manufacturer Moma Foods and plans to take full ownership of the company over the next three years. Founded in 2006, Moma is a manufacturer of dairy-free oat milk, bircher muesli, porridge, and low-sugar granola. Tom Mercer, founder, and chief executive at MOMA Foods, said: “I’m hugely excited to embark on …
AG Barr, the UK-based soft drinks firm, is expanding its portfolio of “adult” soft drinks with the launch of the new St Clements fruit drinks brand, positioned as an alternative to alcohol. St Clements drinks are made from sparkling water and fruit juice concentrate, and are sold in 500ml bottles with a crown cap closure. Available in Apple & Pear and Raspberry & Blackberry varieties, they are marketed as “refreshingly …
AG Barr, the UK drinks firm behind the Irn-Bru and Rubicon brands, has announced a minority investment in the start-up alcohol-free spirits business Elegantly Spirited, owner of the Stryyk brand. As part of the minority investment, AG Barr said its Funkin subsidiary has entered into a long-term agreement to act as exclusive UK distributor for all Elegantly Spirited products, in addition to the AG Barr group investing an initial £1 …
AG Barr, the Scotland-based soft drinks firm, has announced the launch of a new range called Street Drinks to be marketed under its Rubicon brand. Promising “a whole new world of refreshment”, Rubicon Street Drinks are sasid to feature four unique flavours “inspired by authentic street drinks from some of the world’s hottest places”. The blends of still fruit juice, natural flavours and herbs are being sold in brightly coloured 330ml cans …
AG Barr, the soft drinks group behind brands such as Irn-Bru, has launched Strathmore Botanics, a new range of spring water infused with natural botanicals and fruit flavours. In a statement, AG Barr said that the drink, which is free from calories and added sugar, is designed to “tap into the growing popularity of natural botanical tastes”. The range will be available in late March in three different flavours: Orange …
AG Barr, the Scotland-based drinks manufacturer, has announced the launch of a new range under its Rubicon brand that is said to contain half the sugar of its regular products. Rubicon Light & Fruity comprises the varieties Mango, Mango & Coconut, and Mango Lime & Mint and comes in 1 litre cartons with an RRP of £1.57 ($2.04). The sugar reduction is achieved using the natural sweetener stevia, which is …
Tesco, the UK’s largest supermarket chain, has announced plans to cease stocking some ‘lunchbox-size’ high-sugar fruit drinks and juices as part of a stated campaign against childhood obesity. From the beginning of September and coinciding with the new school year, Tesco is planning to remove single-serve packs of Ribena (owned by Suntory), Rubicon (owned by AG Barr) and Capri-Sun, while continuing to sell ‘no added sugar’ versions as well as …
AG Barr is expanding the Rockstar range by introducing a new variety that will deliver a “cool sensation which adds a new dimension to the drinking experience”. Named Freeze, the new drink will feature a novel “chilling taste sensation” and will be launched in the “refreshing” flavours of Frozen Lime and Frozen Watermelon. The new variants are said to contain the usual blend of caffeine, taurine and B vitamins as …
Moscow Brewing Company has been conferred with the exclusive right to produce and distribute the soft drink Irn-Bru in Russia following a long-term licensing contract with A.G. Barr, a UK based soft drink producer. Previously, Irn Bru-sold in Russia was produced by PepsiCo. Moscow Brewing Company will initially launch Irn-Bru in 330ml aluminium cans and 500ml, 1l and 2l PET bottles, according to a report in Upakovano. Commenting on the …
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