UK: A.G. Barr to acquire Boost Drinks

Soft drink manufacturer A.G. Barr has announced the acquisition of the functional energy drink brand Boost for an initial consideration of £20 million, on a debt-free, cash-free basis.

Founded on 2021, Boost has a portfolio of energy drinks, RTD iced coffees and sport-focused beverages, operating an asset light model, outsourcing production, warehousing, and logistics.

“Boost is one of the UK’s most recognisable functional drinks brands, and we are delighted to welcome the team into the A.G. Barr Group. The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel,” said Roger White, CEO at A.G. Barr.

Simon Gray, Founder & CEO at Boost Drinks said: “I’m hugely excited to embark on the next phase of Boost’s growth with A.G. Barr. Over the past 20 years Boost has proven its popularity with consumers who want great tasting, high performing functional drinks that offer great value for money and I am sure that as part of the A.G. Barr Group we will maintain our strong growth trajectory.”

Source: A.G. Barr