AG Barr, the soft drinks group behind brands such as Irn-Bru, has launched Strathmore Botanics, a new range of spring water infused with natural botanicals and fruit flavours.
In a statement, AG Barr said that the drink, which is free from calories and added sugar, is designed to “tap into the growing popularity of natural botanical tastes”. The range will be available in late March in three different flavours: Orange & Mandarin, Apple & Elderflower and Pear & Elderberry, each retailing at £0.99 ($1.37) per 500ml bottle.
Commenting on the launch, AG Barr marketing director Adrian Troy said: “Water consumption is on the rise, driven by an increase in the number of consumers making choices based on health. However research shows that taste remains the number one priority for shoppers when choosing a soft drink and, within the water category, flavour choice is limited”.
Source: Talking Retail / Scottish Local Retailer