• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

France: Intermarche launches juice with ‘time stamp’

April 28, 2015
-
Europe, Non-Alcoholic Drinks

Intermarche is rolling out a new concept for the fresh juice category through the use of branding that tells the consumer the precise time the product was made.

Featuring a predominantly white label, the primary ‘brand’ of the supermarket’s new orange juice is a time stamp in 24-hour format that is said to indicate the exact moment when the juice was pressed and bottled.

Dubbed “le jus le plus frais” (“the freshest juice”), the concept was developed by Intermarche in collaboration with the agency Marcel, which also developed last year’s widely-publicised campaign around ‘ugly fruit and vegetables”. The idea has been piloted in a shop in Issy Les Moulineaux in Paris as a precuroser to a planned wider rollout over the coming months.

Pressed and labelled on site, the orange juice sells at a price of €1.50 ($1.63) for a 50cl bottle.

Source: Lineaires / Le Figaro

Tags
Les Mousquetaires
← PREVIOUS POST
Germany: Henkel in the running to acquire Wella from P&G – reports
NEXT POST →
Australia: Unilever to launch Continental Gourmet Pasta & Rice range

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
France: Intermarche launches juice with 'time stamp' - Gama