Les Mousquetaires, the French retail group that operates stores under banners such as Intermarche, Bricomarche and Netto, is set to expand its network in Portugal, according to an article in European Supermarket Magazine. The supermarket chain, which already has 241 supermarkets and a further 65 other stores in the country, is reported to have ambitions to expand its network to almost 400 outlets by 2020. According to European Supermarket Magazine, …
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Les Mousquetaires
Intermarche is rolling out a new concept for the fresh juice category through the use of branding that tells the consumer the precise time the product was made. Featuring a predominantly white label, the primary ‘brand’ of the supermarket’s new orange juice is a time stamp in 24-hour format that is said to indicate the exact moment when the juice was pressed and bottled. Dubbed “le jus le plus frais” …
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