Germany: Edeka launches Heimatliebe regional label
Edeka, the German retail group, has consolidated its regional fruit and vegetable offering under a new private label brand, Edeka Heimatliebe. According to reports in Levensmiddelenkrant and AGF, the new label, which translates to “love for the homeland,” is being rolled out across Edeka supermarkets and its discount subsidiary, Netto Marken-Discount. By standardising its regional […]
USA: Armra launches colostrum-based functional soda line
Armra, the health technology firm based in the USA, has announced the launch of Armra Colostrum Soda, a new line of sparkling functional beverages. The range is available in three flavours, namely spicy lime soda, pomelo basil soda, huckleberry soda and pear ginger soda. The core ingredient is bovine colostrum, which the company claims contains over […]
Spain: Agora to launch ‘world’s first’ probiotic beer
Agora, the Spanish brewing group, is launching what it claims is the world’s first probiotic beer under its Ambar brand. The new functional beverage, Ambar Triple Zero Probiotica, is a non-alcoholic beer that contains zero sugar and is reportedly produced with zero net carbon emissions. Developed following seven years of research in collaboration with the […]
UK: Aldi launches ‘supermarket-first’ freezer-ready confectionery range
Aldi, the UK’s fourth-largest supermarket chain, has launched a range of hybrid chocolate treats under its Choceur private label. The new Choceur Freeze Me Bites, priced at £2.29 ($3.11) for a 140g pack, are promoted as a ‘supermarket-first’ innovation. The bites can be consumed as standard chocolate or frozen for four hours to create a […]
India: Wipro Consumer Care & Lighting expands breakfast range
Wipro Consumer Care & Lighting, the Indian consumer goods manufacturer, has launched the Brahmins Xpress Mix breakfast range, marking a further expansion into the traditional foods category. The new line features 8 ready-to-cook versions of popular Indian staples, including Rice Idli, Ragi Dosa, Upma and Poha. According to Food & Beverages Processing, the range is […]
Canada: Mars expands Ben’s Original into instant noodles
Mars, the US-based food and snacking giant, has announced its entry into the instant noodle category in Canada with the launch of Ben’s Original Street Food Noodles. The new range is inspired by global street food flavours and is designed to be ready in 90 seconds. According to the company, the products are suitable for […]
USA: Little Spoon enters infant formula market
Little Spoon, the US direct-to-consumer baby and children’s brand, has announced its entry into the $6 billion infant formula market. With the launch, the New York-based company claims is the first and only brand to offer a complete suite of nutritional solutions for children from birth to age six. While modeled after premium European recipes […]
USA: PepsiCo launches Good Warrior protein snack brand
PepsiCo, the US-based food and beverage giant, has announced the launch of Good Warrior, a new protein-focused snack brand specifically built for “really busy humans”. The brand’s initial product line consists of meat sticks made from 100% grass-fed beef, available in Original and Jalapeno varieties. According to the company, each stick contains 12g of protein […]
Brazil: Unilever launches ‘gourmand’ hair care range with ice cream brand Kibon
Unilever Brasil has announced a collaboration between its hair care brand Seda and its ice cream brand Kibon. The limited-edition Seda by Kibon collection features two new combing creams inspired by two of the most popular frozen treats in Brazil: Chicabon and Frutilly. The products leverage ‘the gourmandise’ trend – the use of food-inspired fragrances […]
USA: Nestle launches Minor’s Kitchen condiment brand
Nestle, the world’s largest food company, is entering the American at-home condiment market with the launch of a new chef-inspired sauce brand, Minor’s Kitchen. The brand is an extension of Minor’s, a professional foodservice line that has supplied culinary bases and sauces to chefs for more than 75 years. The new consumer range consists of […]