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Amul, India’s leading dairy giant operating under the Gujarat Cooperative Milk Marketing Federation (GCMMF), has announced plans to rapidly transform its business model to further entrench its position across rural and suburban parts of the country
Amul is targeting deeper penetration into smaller markets, aiming to reach pin codes with populations as low as 5,000 to strengthen its presence in rural and semi-urban India.
The move comes as the company announced it has crossed a major milestone by achieving a turnover of 1 lakh crore INR (just more than $10 billion) in FY2026.
To support its aggressive expansion beyond traditional milk and butter, Amul has launched nearly 100 new products over the past year, developing more than 1,200 stock-keeping units (SKUs) across over 50 product categories. New offerings include frozen pizza, protein shakes, cookies, flour, coffee-based drinks and frozen foods.
In addition, to optimize supply chain efficiency and ensure better product availability across regions, the dairy giant has restructured its distribution strategy into four major channels named Ambient, Chilled, Fresh and Frozen.
Alongside domestic growth, the company is accelerating international expansion by partnering with the Michigan Milk Producers Association (MMPA) in the USA and growing its footprint across Europe and Africa.
Source: India Business & Trade
