USA: Armra launches colostrum-based functional soda line

Armra, the health technology firm based in the USA, has announced the launch of Armra Colostrum Soda, a new line of sparkling functional beverages.

The range is available in three flavours, namely spicy lime soda, pomelo basil soda, huckleberry soda and pear ginger soda. The core ingredient is bovine colostrum, which the company claims contains over 400 functional nutrients, including antibodies, peptides, and growth factors.

According to the firm, the products are manufactured using a proprietary “Cold-chain BioPotent Technology”. This low-heat process is said to preserve the integrity of delicate bioactives that are typically degraded during standard pasteurisation. The company promotes the drink as supporting gut health, immune function, and skin health.

Armra founder and CEO Sarah Rahal commented: “Colostrum is the original source code for human biology. With Armra colostrum soda, we are translating that into a format people already love, without diluting its purpose. This is how we expand access while staying true to the science”.

Source: Food Business News / Vogue / Armra / New York Post