USA: PepsiCo to acquire prebiotic soda brand Poppi

FMCG giant PepsiCo has announced that the company has entered into a definitive agreement to acquire Poppi, a fast-growing prebiotic soda brand, for $1.95 billion.

Poppi is made with fruit juice, apple cider vinegar, and prebiotics, with less than 5g of sugar per serving, and is available across the US in 14 flavours.

Commenting on the move, PepsiCo Beverages US CEO Ram Krishnan said: “As we look to reorient our portfolio offerings to address white space consumer needs, the poppi brand’s unique intersection with wellness and culture is a perfect addition to our portfolio. Allison and the poppi team have built a magnetic brand that’s ahead of the trends, with a loyal consumer base and a demonstrated capacity for growth. We are big fans of the poppi brand movement and believe this incredible brand paired with our commercial capabilities will drive continued growth and innovation for years to come”.

Poppi co-founder Allison Ellsworth added: “We believe poppi is the soda that will be embraced for generations to come, and we’re beyond grateful to the amazing poppi team, our partners who believed in us from the very beginning and most importantly our incredible community”.

The transaction is subject to customary closing conditions, including regulatory approvals.

Source: PepsiCo