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Gama spoke to Peggy Davies, PLMA President, ahead of the latest edition of PLMA – World of Private Label.
What are your expectations for this edition of PLMA – World of Private Label?
PLMA’s World of Private Label Trade Show in Amsterdam is the place to be if you are involved in private label, whether in manufacturing, procurement or retail. It is where business develops, thrives & grows offering the perfect blend for success: strengthening relationships, exploring trends and innovation, and discovering new developments with like-minded professionals. This year, we are excited to welcome the largest number of exhibitors and buyers ever. The trade show floor is divided into 9 Food halls and 5 Non-Food halls, featuring over 3,100 companies from more than 70 countries, all showcasing their latest private label products. This makes for a truly global event, creating a vibrant and dynamic atmosphere filled with energy, our signature buzz, and engaging business conversations across the entire floor. With a strong emphasis on key emerging trends and innovative private label products, including sustainability, health, and convenience, PLMA serves as the ultimate platform for cultivating and building valuable business relationships. On Monday 19th May, the day before the trade show begins, we will also offer a seminar program and workshops. All registered visitors and exhibitor personnel are invited to attend.
Read more Tradeshow Look Aheads in the next issue of Gama News.
We are witnessing the continued growth of discount retailers across the world, in particular those that place own brands at the core of their business. What do you think this says about the future of private label?
Post-pandemic, retailer demand in the FMCG sector has evolved significantly, with an increased focus on flexibility, efficiency, and responsiveness. Retailers are now more focused on products that align with changing consumer priorities, such as health, sustainability, and convenience—trends that extend across all retail formats, including discounters. The pandemic has also accelerated digital adoption, driving a growing demand for innovative e-commerce solutions and enhanced supply chain transparency. Retailers are looking for partners who can quickly adapt to market changes, offer sustainable packaging options, and provide faster, more reliable delivery solutions. In this context, private label brands are well-positioned to meet evolving consumer behaviors, and this trend is set to continue. As consumers place more emphasis on healthy eating, convenient meal solutions, and sustainable products, private labels are uniquely equipped to respond swiftly. Unlike established national brands, private labels have the flexibility to adapt to emerging trends and offer tailored solutions that meet consumers’ immediate needs. Whether it’s providing healthier alternatives, eco-friendly cleaning products, or convenient meal options, private label brands allow retailers to stay ahead of the curve and keep up with shifting consumer preferences. According to NielsenIQ data commissioned by PLMA, private label continues to gain traction across Europe, with total sales reaching €352 billion in 2024—an increase of 2.8% compared to the previous year.
What other trends should retailers and private label suppliers capitalise on in 2025?
Ongoing trends such as vegan, plant-based, and organic products are prominently featured at the trade show, with an expanding range of sustainable food and non-food items. These trends underscore the industry’s potential to lead in creating a greener world. Sustainability is a key focus in PLMA’s Idea Supermarket, where numerous examples are on display, including sustainable packaging, eco-friendly growing methods, and responsible sourcing. These offerings provide ample inspiration for those interested in exploring and learning more about sustainable private label products.
About PLMA World of Private Label
PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association, which represents more than 4,000 member manufacturers around the globe. For more than 35 years, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow.
