Jet.com, the e-commerce retailer acquired by retail giant Walmart in 2016, is to launch a line of own brand grocery products under the name Uniquely J, according to a report in the New York Post.
The move comes as e-commerce rival Amazon steps up its activities in the FMCG space, including launching its own line of private label grocery products in 2016, and most recently acquiring the retail chain Whole Foods Market in a $13.7 billion deal.
The Uniquely J line is set to be available from around the start of December and will include “essentials like coffee, olive oil, laundry detergent, paper towels, and more”, Jet.com is quoted as saying.
Commenting on the move, Jet.com spokeswoman Meredith Klein said: “Uniquely J is yet another way Jet.com is innovating for the metro millennial. From the boldly designed packaging, to the fun, witty label copy and quality ingredients – everything was designed with this metro consumer in mind”.
Source: New York Post