Multinational beverage firm Coca-Cola has announced plans to build a new facility in upstate New York to produce Fairlife branded products.
In a statement, the company said the decision to build the facility was part of its plans to expand in the Northeast market and represents an investment of $650 million in the region.
Located in Webster, the plant is expected to source milk from co-operatives to produce Fairlife’s dairy beverages.
Tim Doelman, CEO of Fairlife, said: “Consumer demand for Fairlife products is at an all-time high, and a new production facility will allow us to significantly increase capacity and deliver Fairlife to even more households across the country. As we continue to grow in the northeast, Webster’s proximity and access to best-in-class dairy farmers make it an excellent location to support our next phase of growth in the region and beyond”.
Construction is expected to begin in Q4 2023 with operations starting in Q4 2025.