Unilever, the multinational consumer goods giant, has announced that it has received a binding offer from plant-based company Vivera to acquire De Vegetarische Slager (The Vegetarian Butcher), a Netherlands-based meat substitutes firm. Founded in 2010, The Vegetarian Butcher expanded to 55 countries after Unilever acquired it in 2018. Commenting on the move, Unilever Foods president Heiko Schipper said: “I believe that The Vegetarian Butcher is poised for even greater success …
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Vivera
Brazilian protein giant has entered into an agreement to acquire plant-based protein producer Vivera for €341 million. Headquartered in The Netherlands, Vivera produces a wide range of plant-based meat replacements operating in over 25 countries across Europe. The deal includes three manufacturing units and a research and development centre located in The Netherlands. The acquisition strengthens JBS’s plans to expand its presence in the strong growth category of plant-based meat …
Plant-based foods company Vivera has announced an investment of €30 million ($36 million) to expand its Dutch facility and meat alternative production, according to a FoodBev report. The investment, which will be made over the next three years, is reportedly being made in response to the increasing demand for plant-based food suitable for vegetarians and vegans. Founded in 1990, Vivera is a manufacturer of meat alternatives such as burgers, steak, …
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