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Unilever, the multinational consumer goods giant, has announced that it has received a binding offer from plant-based company Vivera to acquire De Vegetarische Slager (The Vegetarian Butcher), a Netherlands-based meat substitutes firm.
Founded in 2010, The Vegetarian Butcher expanded to 55 countries after Unilever acquired it in 2018.
Commenting on the move, Unilever Foods president Heiko Schipper said: “I believe that The Vegetarian Butcher is poised for even greater success in the next phase of its journey under new ownership that is dedicated to plant-based meat replacements. This focused expertise will support the brand in its ambitious goal to become the Biggest Butcher of the World”.
Vivera CEO Willem van Weede said: “Vivera is proud to unite with such like-minded believers in and experts of plant-based products, with the same big ambition towards a better and much more plant-based food chain. We are looking forward to together accelerate this important transition, leveraging the complementary competencies of our both companies”.
The transaction is expected to be completed by Q3 2025, subject to closing conditions, regulatory approvals, and consultations. Financial terms of the transaction were not disclosed.
Source: Unilever / Vivera
