Megmilk Snow Brand

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Japan: Megmilk Snow Brand launches anti-allergy yoghurt drink

March 5, 2020

Megmilk Snow Brand, a Japan-based dairy company, has launched what is said to be the first yoghurt drink that can reduce nose and eye discomfort due to allergies. Launched under the name of Nyu-San-Kin Helve, the yoghurt drink is said to have a lactic acid bacterium present on its formula named L.helveticus SBT2171, which was demonstrated to reduce allergy symptoms. According to the company, each bottle of yoghurt drink has one …

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Japan: Megmilk Snow Brand launches “edible coffee”

September 15, 2015

Asia Pacific, Food, Non-Alcoholic Drinks, Products

Megmilk Snow Brand, the Japanese dairy firm, has announced the launch of “edible coffee” as an extension to its product range. The launch is an addition to the Yukijirushi Coffee range, which has been on the market for more than 50 years. The pack design is almost identical to the long-standing coffee drink but instead bears texts saying “to eat” and “the same taste – now as a dessert!” The …

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