Leading international tobacco company Japan Tobacco has announced a joint venture between the JT Group, through its subsidiary JTI, and the leading US tobacco firm Altria Group, through PM USA. According to the Japan Tobacco’s press release, the join venture was formed to market and commercialise heated tobacco sticks (HTS) products in the USA, using Ploom devices and Marlboro consumables. A long-term, non-binding global memorandum of understanding was signed to …