Japan based snack manufacturer Ezaki Glico has released a plan to set up a new, wholly owned subsidiary called Glico Asia Pacific Pte. Ltd. in Singapore on 1st June 2017. According to a press release, the new company has been set up to engage in business control as well as marketing activities within the ASEAN (Association of South‐East Asian Nations) area, a region which the company describes as “expanding year …
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Japanese confectionery company Ezaki Glico, which own brands such as Pocky (Mikado in Europe) and Pretz, has announced a new health drink based on the fashionable ‘superfood’ coconut oil. Claimed to be an easy way to daily get all the benefits of coconut oil, Glico Cocosmart is described as being made through an emulsification process and contains 15g of coconut oil and 7.6g of medium chain fatty acids. It is …
Pocky, one of Japan’s leading snack brands, is to undergo a temporary rebranding exercise in a marketing effort centred on personal messages. The campaign from brand owner Ezaki Glico will see pack designs altered to communicate messages of affection, gratitude and good fortune. Among a total of 10 options, the original Pocky snack will be renamed as a choice of Sukky (“I like you”) and Giricky (“I care for you”) …
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