Charal

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France: Charal to open pop-up ‘atelier’ in Paris

August 19, 2016

Charal, France’s leading producer of packaged beef products, has announced the opening of a pop-up ‘atelier’ in Paris with the aim of “helping the French rediscover meat”. Located in Les Halles in the centre of the French capital, the Charal ‘workshop’ – opened to commemorate the firm’s 30th anniversary – will feature a variety of spaces “to discover and appreciate the best of Charal beef”. The new store is described by the company as …

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France: Charal enters frozen meals market

July 22, 2014

Europe, Food

Charal, France’s leading producer of processed and unprocessed meat products, has entered the frozen ready meals market with the launch of four beef products based on classic dishes. According to LSA, in response to consumer concerns about traceability, emphasis will be placed on the origin of the beef used. The frozen meals market in France has suffered in the wake of the horsemeat scandal, seeing a decline in value and …

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