The latest innovation insight from Gama Compass MANCHESTER – 10th September 2018: September’s Innovation Insight returns to the theme of functional vegetable ingredients with a look at the launch of a new sports drink that “harnesses the natural goodness” of on-trend sweet potato – V8 +Hydrate Isotonic Drink. An extension to Campbell’s established V8 brand range of fruit and vegetable drinks, V8 +Hydrate, which is initially being rolled out in the US …
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In a further push into the chilled sector, consumer goods firm Campbell Soup has debuted a new soup line called Souplicity via its C-Fresh division. New to the US, the high pressure processed line is claimed to be made with simple, organic ingredients and to be free from GMO and preservatives. The launch is described as being in response to increased demand for organic and vegetable-based foods, and forms part …
Cambell Soup, the US consumer goods firm, is launching a new range of soups under its recently acquired Garden Fresh Gourmet brand. The refrigerated soups come in the varieties Chicken Noodle with Kale, Chicken Tortilla with Roasted Chillies, Broccoli Cheddar with Parmesan and Tomato with Parmesan. The launch of the new soup line marks an extension for the Garden Fresh Gourmet brand into a new category, having previously focused on …
US food and drink company Campbell Soup has introduced a new range of Italian sauce – “made with tomatoes picked at their peak, herbs and vegetables” – under the Prego Farmers’ Market brand name. The new line of sauces comprises the varieties Classic Marinara “made with vine-ripened tomatoes, olive oil, basil onions and oregano”, Roasted Garlic which “adds sweetness to the vine-ripened tomatoes and olive oil”, and Tomato & Basil which has …
Campbell’s, the US-based manufacturer of soup and other packaged food, has announced the launch of a new “nutritious”, ready-to-serve canned soup line called Well Yes, featuring “popular soup recipes with a decidedly contemporary twist”. According to reports in Meat & Poultry and New Hope, the “healthy and clean” soup line is made with “recognizable & desirable ingredients” such as kale and quinoa. The idea for the new line is said …
Hot drink capsule firm Keurig Green Mountain and soup manufacturer Campbell’s have partnered to develop a new soup product in single serving K-cup pods. Designed to fit capsule hot drinks machines, the new product reportedly took two years to develop. It comes in two flavours: Southwest Style Chicken Broth & Noddle Soup Mix and Homestyle Chicken Broth & Noodle Soup Mix. Each serving is said to contain 70 calories. Each …
Campbell Soup Co. is looking to expand within the packaged fresh food category with the acquisition of Garden Fresh Gourmet for $231 million. According to an article in Food Business News, Garden Fresh Gourmet, which generated $100 million in net sales last year, is the leading US brand in refrigerated salsa and also produces hummus, dips and tortilla chips. Following the acquisition, it will become part of Campbell’s Fresh division. …
Campbell Soup is expanding its range under the V8 brand with the launch of a new shelf-stable beverage range featuring vegetables with a “touch of fruit”. The new line-up includes four varieties: Healthy Greens with spinach, yellow carrots, apples & pineapple, Purple Power with purple carrots, beets & apple, Golden Goodness with sweet potatoes, yellow carrots, orange carrots & orange, and Carrot Mango with a blend of carrot and mango …
Campbell’s in Canada has refreshed more than 50 SKUs in its lineup with new labels, new reformulations and the launch of new varieties. The revamp sees the reformulation of heritage brands such as Classic Chicken Noodle (the company’s biggest seller) as well as a debut for new flavours such as Homestyle Rustic Lentil, Creamy Tomato and Italian Wedding. Moya Brown, senior director of marketing at Campbell, explained that the new …
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