Carozzi, the Chilean consumer goods firm, has entered the flavoured water category with the release of two products blending water with fruit juice under the company’s wellness brand Vivo.
According to a report in Tecnomercado Retail, the new water is purified, contains fruit juice and is claimed to be unique in the market by virtue of being free from preservatives, added sugar and artificial colours, as well as low in sodium. Targeted at children, the product is described as a healthy drink option that is also “refreshing”.
New Vivo Water with Fruit Juice is available in Apple and Pear varieties and presented in a 190ml carton that is desgined for on-the-go cartons. A pack of three cartons is retailed at 735 CLP ($1.08).
Source: Tecnomercado Retail / Food News Latam / Jumbo