Beauty Elite, a firm active in the haircare and pet care sectors, has expanded its portfolio by acquiring Fuel Hair for an undisclosed amount.
Fuel Hair was founded in 2014 and is described as producing salon-quality products for consumers to use at home. The company’s products range from liquids, powders and aerosols to tools such as cutting shears.
Beauty Elite distributes niche beauty brands ranging from hair care to pet grooming products, and its current brand range includes Blowpro, Petsilk, Sosilk and Click-n-Curl. Beauty Elite has previously acquired other companies although Fuel Hair is said to be the first salon-only brand to join its portfolio.
Commenting on the launch, Beauty Elite Group owner & CEO Basim Shami said: “As a company looking to grow our hair and cosmetics acquisitions and licenses, FUEL Hair is a fantastic addition to our portfolio of professional brands. Its proposition of catering to stylists’ education is a unique niche that we’re excited to expand”.
Source: Beauty Elite (via PR Newswire)