The dairy arm of Australian food and drinks firm Lion is launching a new version of its Farmers Union iced coffee enriched with protein and fibre, according to an article in Australian Food News.
Named Edge, the brand extension is being made available in Original and Mocha flavours and is promoted as a quick ‘liquid breakfast’. The products are being made available through supermarket, independent and convenience channels across the states of Victoria, South Australia and Northern Territory
Commneting on the launch, Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, said: “We know that one in three people are regularly tucking into brekkie on the go, but they still want their morning coffee kick”.
Alongside Farmers Union, Lion also offers iced coffee drinks under the brands Dare, Masters and Feel Good.
Source: Australian Food News / Lion