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1 MIN READ

Australia: Coca-Cola launches Keri Juice Blenders

October 10, 2017
-
Asia Pacific, Non-Alcoholic Drinks, Products

Multinational beverage company Coca-Cola is looking to tap in to a “growing” juice category in Australia by launching a new brand called Keri Juice Blenders.

According to Coca-Cola, the new single-serving juices are targeted at working adults who are focused on their health and wellbeing, and are made with natural and “unique” ingredients.

The range comprises two 100% juices (Orange and Cloudy Apple), and three 99.9% juice blends (Carrot Apple Orange Lemon & Ginger, Apple Beetroot Blackcurrant Pomegranate & Hibiscus and Apple, Pear, Cucumber, Kale & Gardena Extract). Three Fruity Drinks with 25% juice are also being debuted as part of the launch: Orange, Apple and Apple & Blackcurrant.

Kate Solomon, brand activation manager at Keri Juice Blenders, said: “Launching Keri Juice Blenders in Australia is a major move for the business and offers an exciting new option for health-conscious consumers to enjoy a vibrant and great-tasting product. Our expert juice blenders have created the perfect juice recipes for our customers in Australia. We’ve catered to the demand for fruit and vegetable blends for their on-the-go lifestyles and are confident the product will be positively received”.

The juices are available in 300ml bottles while the fruit drinks come in 250ml bottles.

Source: Coca-Cola

Tags
Coca Cola
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Australia: Coca-Cola launches Keri Juice Blenders - Gama