Multinational beverage company Coca-Cola is looking to tap in to a “growing” juice category in Australia by launching a new brand called Keri Juice Blenders.
According to Coca-Cola, the new single-serving juices are targeted at working adults who are focused on their health and wellbeing, and are made with natural and “unique” ingredients.
The range comprises two 100% juices (Orange and Cloudy Apple), and three 99.9% juice blends (Carrot Apple Orange Lemon & Ginger, Apple Beetroot Blackcurrant Pomegranate & Hibiscus and Apple, Pear, Cucumber, Kale & Gardena Extract). Three Fruity Drinks with 25% juice are also being debuted as part of the launch: Orange, Apple and Apple & Blackcurrant.
Kate Solomon, brand activation manager at Keri Juice Blenders, said: “Launching Keri Juice Blenders in Australia is a major move for the business and offers an exciting new option for health-conscious consumers to enjoy a vibrant and great-tasting product. Our expert juice blenders have created the perfect juice recipes for our customers in Australia. We’ve catered to the demand for fruit and vegetable blends for their on-the-go lifestyles and are confident the product will be positively received”.
The juices are available in 300ml bottles while the fruit drinks come in 250ml bottles.