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Japanese drinks giant Asahi has announced the acquisition of Australian soft drinks firm StrangeLove.
According to sources, StrangeLove offers a range of adult soft drinks including sparkling waters, low-calorie sodas and premium mixers.
Robert Iervasi, Asahi CEO, said: “We expect StrangeLove to really shake things up in the on-premise premium mixer and adult soft drink space with a high-quality, Australian-made brand. This deal will also strengthen our offer to retailers, which are dedicating more shelf space to premium non-alcohol beverages… We are absolutely thrilled to add StrangeLove to the Asahi Beverages family”.
StrangeLove co-founder, James Bruce, commented: “It has been an incredible nine years on our own. However, this deal represents an amazing opportunity to speed up StrangeLove’s mission to revolutionise the adult soft drink market with more imaginative and high-quality beverages”.
Asahi said it intended to continue expanding its alcoholic and non-alcoholic portfolios in Oceania, through investments in manufacturing, jobs and new products.
Financial details of the deal were not disclosed.
Source: Foodbev / The Shout
