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1 MIN READ

Austria: Billa introduces plant-based store concept

September 1, 2022
-
Europe, Manufacture & Distribution, Retail

Austrian retailer Billa, a subsidiary of the Rewe Group, has announced the opening of a store with a plant-based concept called Billa Pflanzilla.

According to sources, the new concept was launched in response to research that revealed that 46% of Austrians have recently reduced consumption of animal products and that 28% of 18 and 19 year olds don’t eat meat.

Marcel Haraszti, CEO of REWE International AG, said: “We are already very much looking forward to the first customers and are convinced that we are meeting an important need with this new concept and at the same time making a contribution to more conscious, sustainable consumption”.

“In addition, we are offering innovative start-ups and producers who are committed to purely plant-based products a valuable stage and are looking forward to a number of exciting collaborations”, he added. “Together, we can tap the huge potential of pure plant-based foods – benefiting not only our customers, but also our environment”.

Billa Pflanzilla offers a range of purely plant-based products, featuring more than 2,500 SKUs in an area of 200 sq m.

Source: ESM Magazine

Tags
Billa
Rewe Group
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Austria: Billa introduces plant-based store concept - Gama