Austrian retailer Billa, a subsidiary of the Rewe Group, has announced the opening of a store with a plant-based concept called Billa Pflanzilla.
According to sources, the new concept was launched in response to research that revealed that 46% of Austrians have recently reduced consumption of animal products and that 28% of 18 and 19 year olds don’t eat meat.
Marcel Haraszti, CEO of REWE International AG, said: “We are already very much looking forward to the first customers and are convinced that we are meeting an important need with this new concept and at the same time making a contribution to more conscious, sustainable consumption”.
“In addition, we are offering innovative start-ups and producers who are committed to purely plant-based products a valuable stage and are looking forward to a number of exciting collaborations”, he added. “Together, we can tap the huge potential of pure plant-based foods – benefiting not only our customers, but also our environment”.
Billa Pflanzilla offers a range of purely plant-based products, featuring more than 2,500 SKUs in an area of 200 sq m.
Source: ESM Magazine