Austrian retailer Billa, a subsidiary of the Rewe Group, has announced the opening of a store with a plant-based concept called Billa Pflanzilla. According to sources, the new concept was launched in response to research that revealed that 46% of Austrians have recently reduced consumption of animal products and that 28% of 18 and 19 year olds don’t eat meat. Marcel Haraszti, CEO of REWE International AG, said: “We are already very …