Beverage USA Holdings has announced the acquisition of Nerd, a Texas-based mental acuity beverage company for an undisclosed sum.
Founded in 2006, Nerd is a beverage producer focus on concentration, memory and energy drinks, made with nootropics and performance-boosting nutrients such as lpha-GPC, Huperzine-A, GABA, DMAE, and Ginkgo Biloba, to help mental acuity.
Howard Davner, President of Beverage USA Holdings, said: “We knew Nerd Focus was truly something special after hearing how passionate the consumers were about the product and understanding their dedication to following the brand”.
“We plan to specifically target cities with booming colleges and universities as we continue our expansion. After seeing the brand explode at the University of Texas, we know there is a need for students and other high-demanding professionals to refocus their mental and physical energy”, added Davner.