USA: PepsiCo enters functional snacking with Doritos Protein launch

PepsiCo, the US-based food and beverage giant, is expanding its Doritos brand into the functional snacking sector with the launch of Doritos Protein.

The new range is designed to provide consumers with a more “nutritious” version of the traditional corn chip, offering 10g of protein per one-ounce (28g) serving. Launching in March 2026, the chips are made with dairy-based protein and contain no artificial colours or flavours. The product will initially be available in Nacho Cheese and Sweet & Tangy BBQ varieties, with a 7oz (198g) bag retailing for an RRP of $4.89.

Commenting on the launch, Hernán Tantardini, chief marketing officer of PepsiCo Foods US, said: “The introduction of Doritos Protein is a strategic expansion of the brand’s portfolio into the high-growth protein snack category. We know our fans are increasingly looking for functional benefits in their favorite snacks, and this innovation delivers that without compromising the distinctive Doritos experience”.

Source: PepsiCo (via PR Newswire)