Edeka, the German retail group, has consolidated its regional fruit and vegetable offering under a new private label brand, Edeka Heimatliebe. According to reports in Levensmiddelenkrant and AGF, the new label, which translates to “love for the homeland,” is being rolled out across Edeka supermarkets and its discount subsidiary, Netto Marken-Discount. By standardising its regional assortment, the company aims to provide a more uniform brand identity and clearer transparency regarding …






































































































































































































































































































































































































































































































































































































































