Nestle, the global food a manufacturer, has launched a new chocolate range in the UK and Ireland that features a collaboration between its Aero and Milkybar brands.
The new range combines the “bubble” experience of Aero confectionery with Milkybar white chocolate and is produced at the company’s factory in York. The products are available in formats including a sharing bar and a bag of bite-sized treats. According to the company, the range is currently available in selected stores, with a full nationwide rollout scheduled for August.
Commenting on the launch, Nestle marketing manager Rachel Beaufoy said: “The iconic Milkybar white chocolate combined with the signature Aero bubbles is a duo we know fans will love.” The launch is intended to mark the Milkybar brand’s 90th birthday this year; Aero was originally invented one year earlier, in 1935.
The launch follows other recent brand additions, such as Aero caramel flavour bubbles, Aero pistachio flavour chocolate sharing bars, and Milkybar Crunchy Pops white chocolate sharing bags.
Source: Nestle
